JoyceSu

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filed in Banner Campaign

Fantasy Football, CBS Interactive

Fantasy Football, CBS Interactive: Banner Campaign
Role: Designer, Animator
Flash Banners:

  • Pass 300 x 250: An animation focusing on the physics of a flying and bouncing football.
  • Injuries 300 x 250: An animation focusing on type animation.
  • Celebration 300 x 250: A more robust animation focusing on particle effects like fireworks and smoke.
  • Jello Numbers 300 x 250: An interactive banner that prompts users to play with the objects in the animation.
  • Popcorn Pushdown: A pushdown banner that allows the user to expand the banner to see more information about the ad.

I spent a couple months with the lovely CBS Interactive crew in SOMA for the Fantasy Football project. To give you an idea of my expertise in football, I’ll tell you this – I referred to the project as “Final Fantasy” for at least an entire week. That said, I got to learn lots of things, like the physics of a football bounce, and the differences between an NFL football and a college football (different stripes). I had a lot of fun researching, conceptualizing, storyboarding, and animating for this project.