Los Angeles based artist Joyce Su has cut her teeth on brand creation and artwork for electronic musicians and labels. She works as a visual designer for Apple Music and Beats 1 Radio. Currently her personal work focuses on video and digital op art.
My work focuses on questioning perception and thinking about the way we navigate our visual environment. I offset familiar objects and landscapes by making them psychedelic. I utilize geometric patterns and moire as a method of symbolic communication. To some the juxtaposition of landscape to geometry is sacred, and to others it is mathematical and systematic. The variety of response and extrapolation gives the art meaning; it’s a flexible reflection of the viewer’s own subconscious psyche.